Marcie Jastrow is an executive specializing in ecosystem development, operational transformation, and emerging infrastructure strategy across rapidly evolving industries including media, immersive technology, AI-enabled operations, enterprise growth systems, and next-generation digital ecosystems.

Throughout her career, she has operated inside major moments of industry transition — helping organizations navigate periods where technologies, workflows, and business models were evolving faster than the operational systems required to support them.

Her work has consistently focused on building scalable ecosystems where none previously existed: aligning technology, operations, commercialization, partnerships, and organizational infrastructure into coordinated environments capable of supporting long-term transformation and growth.

Jastrow has led initiatives across major technological shifts including the transition from film to digital production pipelines, the rise of immersive and XR experiences, the acceleration of cloud-based collaboration, and the emergence of AI-assisted operational systems.

She previously served as SVP of Immersive Media atTechnicolor, where she founded and led the Technicolor Experience Center (TEC), a 10,000-square-foot innovation hub designed to connect creators, technologists, enterprise partners, and emerging technologies into scalable innovation ecosystems.

Jastrow also played a leadership role in scalingEvercast, the secure remote collaboration platform that became critical infrastructure for studios, streamers, agencies, and gaming companies during the COVID-19 pandemic. During a period of unprecedented disruption across global production pipelines, Evercast enabled secure, enterprise-grade collaboration and operational continuity across distributed teams and workflows at scale.

The experience reinforced her focus on secure workflow infrastructure, operational visibility, ecosystem coordination, and distributed systems capable of supporting complex organizations under conditions of rapid transformation and heightened operational risk.

Known for her out-of-the-box systems thinking and growth-oriented approach to emerging markets, Jastrow has built a reputation for identifying unconventional intersections between technology, operations, culture, and commercialization before categories are fully defined.

Her work often bridges physical and digital ecosystems — connecting enterprise infrastructure, experiential environments, strategic partnerships, audience behavior, and operational coordination into scalable growth models designed to accelerate adoption across fragmented industries.

Rather than approaching transformation through isolated technologies alone, she focuses on building interconnected systems where operational infrastructure, human behavior, and commercial ecosystems work together to create long-term enterprise value.

Her contributions to emerging technology and immersive storytelling have been recognized across the industry, including Emmy recognition connected to collaborative production technology and immersive storytelling innovation, as well as the Lumiere Award for Women in Leadership.

In addition to her enterprise leadership work, Jastrow is involved in the development of MadWomen, a modern ecosystem focused on storytelling, culture, strategic partnerships, and female-led business connectivity across media, technology, and emerging industries.

She is also the creator of TZUR an evolving operational intelligence framework focused on workflow orchestration, ecosystem coordination, AI-assisted operational visibility, and scalable growth infrastructure for industries navigating rapid transformation.

Through WHIRL, Jastrow advises companies, founders, and emerging platforms on ecosystem strategy, operational coordination, commercialization, infrastructure development, and organizational transformation — helping businesses build clarity, momentum, and scalable growth inside rapidly evolving markets.